Move over, basic scents: YSL Libre has officially claimed its crown as the "it girl" fragrance dominating Instagram and TikTok feeds.

Dearest Gentle Influencers, YSL Libre has officially claimed its crown as the ✨it girl✨ fragrance dominating Instagram and TikTok feeds.

Over the last few years YSL Libre has transcended its status as just a perfume; it’s become a coveted accessory for the modern “it girl” on social media. Its striking bottle, with the iconic #YSL logo emblazoned across the glass, is a frequent feature in aesthetically pleasing flat lays and “get ready with me” videos.

Libre’s association with the ultimate “ it girl” Dua Lipa, a style icon in her own right, further solidifies its cool-girl status. From perfectly curated Instagram posts to trending TikTok reviews, YSL Libre has become the scent of choice for those looking to embody a touch of Parisian chic and effortless sophistication. But make no mistake, its popularity goes beyond just looks. The fragrance’s bold blend of orange blossom and lavender, a unique twist on a classic floral, resonates with the confident and independent image these influencers cultivate.

#YSLBeauty has certainly taken notice of all the online attention and has strategically leveraged influencer marketing to solidify its position as a leading brand in the beauty industry. Their approach goes beyond simple product placement, focusing on building genuine relationships with influencers of all sizes who embody the brand’s values and aesthetic. This genuine connection translates into authentic content that resonates with their followers, driving brand awareness, and ultimately, sales. As YSL Beauty continues to prioritize #influencer relationships and create compelling campaigns, they are poised to maintain their position as a leader in the competitive beauty landscape.